MARKETING

During my internship with Champion Industries, I served as the Social Media Manager/ Marketing intern. I was in charge of

- coordinating marketing functions for groups of up to 150 people

- managing trade show assets to ensure they arrived on time for events

- working with the Director of Marketing on social media campaigns and the direct execution of those projects.

The campaign I created while with Champion was to reignite their socials after being inactive for over a year. The campaign focused on showcasing the teams that work to build the dishwashing machines as well as the machines themselves.

I used Loomly to schedule posts a year in advance on Instagram, Facebook, and LinkedIn and monitor engagement and analytics on all outlets. Graphics throughout the campaign were created on Canva. Campaign ideas and materials were passed on to the incoming Director of Marketing to execute.

The PowerPoint button above is an IMC Campaign I created with a group for my Integrated Marketing Communication in the Digital Age, where we created a product and a marketing campaign to help launch and advertise our product.

Relevant classes taken during my undergraduate degree include Social Media Marketing, Integrated Marketing Communication in the Digital Age, Consumer Behavior, Sales Management and Digital Marketing, and Consultative Selling.